Agency Housing Finance Agency

Contractor Framework Creative LLC

SWIFT Contract Number 249517

Project Name Marketing the First-Generation Homebuyer Loan Program

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: Minnesota Housing needed a marketing firm to conduct significant statewide marketing of the Agency's new $50 million down-payment assistance loan program to eligible homebuyers. This new program was requested by the state legislature in May 2023 and required a high degree of expertise in messaging, marketing, advertising placement and campaign tracking.

Project Duration

Start Date Wed, 05/22/2024 - 00:00

Original end date Thu, 07/31/2025 - 00:00

Actual end date Tue, 12/31/2024 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $200000

Amendments $0

Contract total $200000

Did project finish within budget? Yes

What was the funding source? State

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Jillian Mazullo

Evaluator Email Address jill.mazullo@state.mn.us

Evaluate the contractor's timeliness Framework developed a timeline with Minnesota Housing staff that met the needs of the program as it evolved throughout 2024. Framework met all agreed-upon deadlines.

Evaluate the contractor's quality The quality of the messaging, materials and advertising content was well crafted, on point and effective. The images they selected and the graphic design fit the Agency's mission and brand and the advertising plan was well thought out.

Evaluate the contractor's cost The cost was appropriate for the time spent and deliverables provided.

Evaluate the contractor's overall performance Framework was responsive and collaborated closely with Agency staff. The firm's leaders delivered consistent quality. The Agency's program successfully helped 1,431 first-generation households buy their first homes, and the program closed by December 2024 as planned, demonstrating the effectiveness of the campaign.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): None

Please rate the overall experience with the contractor 5 - very satisfied