Agency Labor & Industry Dept

Contractor 5 By 5 Design, Inc.

SWIFT Contract Number 248650

Project Name ESST Media Campaign Implementation

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: DLI was in need of assistance implementing a marketing plan that would raise awareness of new earned sick and safe time (ESST) laws.
Contract work included securing, procuring, verifying installation, ensuring the quality of advertising space, such as transit signage and billboards, and reporting. This involved working with multiple statewide sources and procuring regional advertising spaces best suited to informing Minnesotans about the new earned sick and safe time law.
Vendor implemented ads for a 12-week campaign to promote earned sick and safe time in Minnesota beginning June 3. It featured 11 billboards, which targeted main corridors leading to summer destinations outside the Twin Cities. Ads were also featured on the sides of Twin Cities metro/suburban areas with king side of bus ads. Plus, ESST bus interior signs were placed in Greater Minnesota medium markets of Rochester, St. Cloud and Mankato.

Project Duration

Start Date Tue, 05/07/2024 - 00:00

Original end date Thu, 10/31/2024 - 00:00

Actual end date Tue, 08/13/2024 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) 0

Contract Amounts

Original contract: $79000

Amendments $0

Contract total $79000

Did project finish within budget? Yes

What was the funding source? State

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Betsy Adamson

Evaluator Email Address betsy.adamson@state.mn.us

Evaluate the contractor's timeliness The contractor successfully completed contract work, invoices and reports on or ahead of schedule.

Evaluate the contractor's quality The contractor sourced and procured billboard and transit space that aligned agency needs.

Evaluate the contractor's cost The cost was reasonable and expenses came in as budgeted.

Evaluate the contractor's overall performance The contractor was professional, easy to work with and performed to a high standard.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 5 - very satisfied