Agency Health Department

Contractor Sheletta Makes Me Laugh, LLC

SWIFT Contract Number 245102

Project Name 988 Lifeline Culturally Specific Messaging

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: The purpose of this contract was to increase community awareness about the availability of the 988 Suicide & Crisis lifeline through relevant culturally specific messaging and promotion within the Black/African American community in Minnesota. 988 is a new three-digit number that anyone can contact if they need mental health support. It was necessary to ensure that all Minnesotans know about the availability of this service. Further, it was critical that messaging and promotion were culturally relevant and from a trusted messenger from the community.

Project Duration

Start Date Mon, 04/29/2024 - 00:00

Original end date Sun, 09/29/2024 - 00:00

Actual end date Sun, 09/29/2024 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: {Empty}

Amendments {Empty}

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Did project finish within budget? Yes

What was the funding source? Federal Funds

Is this a sole source contract? Yes

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) This vendor was selected through the Equity Select procurement process.

Evaluator Name Emily Lindeman

Evaluator Email Address emily.a.lindeman@state.mn.us

Evaluate the contractor's timeliness The contractor completed all deliverables in a timely manner. The responded quick to feedback and provided realistic timelines for when we could expect to receive their deliverables.

Evaluate the contractor's quality The contractor produced engaging content that met the needs of this contract. Through this work, they were able to raise awareness about the 988 Lifeline through digital platforms, podcasts, commercials, and a community event. The contractor worked with community members and demonstrated they were able to reach the intended audience.

Evaluate the contractor's cost The contractor was transparent with cost and utilized their budget to maximize media reach. They came in under budget and ended the contract with $303 remaining of the $100,000.

Evaluate the contractor's overall performance The contractor performed as expected. Although they are a marketing/communications agency, working on topics related to mental health and suicide prevention was new for them. They were willing to engage with MDH staff and learn about best practices for communication around suicide. They kept in communication with MDH staff and executed all deliverables included in their contract.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 4 - satisfied