Agency Public Safety Dept

Contractor Clear Channel Outdoor

SWIFT Contract Number 62211

Project Name “If You See Something, Say Something” Campaign

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: In the wake of the Boston Marathon bombing, Homeland Security Emergency Management (HSEM) is raising awareness for recognizing and reporting suspicious activity in an attempt to engage the public’s help in preventing such an attack at large summer gatherings in and around the Twin Cities area. This activity is part of the DPS HSEM mission of keeping Minnesota safe and prepared for emergencies and disasters.

Project Duration

Start Date Thu, 05/09/2013 - 00:00

Original end date Wed, 09/04/2013 - 00:00

Actual end date Wed, 09/04/2013 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $100000.00

Amendments $0.00

Contract total $100000.00

Did project finish within budget? Yes

What was the funding source? State Homeland Security grand funding

Is this a sole source contract? Yes

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) Digital billboards were selected as they will allow for multiple messaging targeting large events in the Twin Cities during the Summer season. This approach allows DPS to deliver these messages to raise awareness of suspicious activity and the steps to take if someone see something suspicious directly to those attending the events. The message will be delivered to attendees as they make their way to the events through the most heavily travelled corridors in the Twin Cities. The digital billboards can run the messages in rotation around the events. Digital allows the opportunity to raise awareness of those attending large gatherings.

Clear Channel is the only vendor that has significant inventory of digital billboards in the Twin Cities metro area (43); the other vendor with digital presence, CBS Boards, has 4 boards (see attached maps). Additionally, to deliver a significant level of reach and frequency to the audiences, strategic locations are needed near major arteries in and out of the metro, including those major commuter (primarily south and east) and recreation routes (primarily north and west). In addition, placements are needed at several identified major near Major events. Our campaign intent is eight select weeks during May, June and July – allowing the message to reach majority of motorists in areas of the Twin Cities metro area where major events take place.

Evaluator Name Doug Neville

Evaluator Email Address douglas.neville@state.mn.us

Evaluate the contractor's timeliness The contractor performed duties on schedule and hit on all deadlines as assigned.

Evaluate the contractor's quality Art for the billboards was provided by DPS. The quality of the finished product on the electronic billboards was of high quality.

Evaluate the contractor's cost All assignments were completed at an agreed upon budget.

Evaluate the contractor's overall performance Overall, the Office of Communications and HSEM were satisfied with the product.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 5 - very satisfied