Agency Employ & Econ Development Dept

Contractor Area Partnership for Economic

SWIFT Contract Number 184289

Project Name Minnesota Marketing Partnership Ad Campaign

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: A single call to action across all economic development partners in the state has never been done before. This will be
the first time the MN Marketing Partnership, in conjunction with the Minnesota Trade Office, Explore MN Tourism,
Business and Community Development at DEED and multiple statewide economic development partners, has a way to
measure effectiveness of a statewide campaign. This also marks the first time economic development partners in the
state are willing to come together without concern about “my logo” being on the materials. All materials will feature
generic Minnesota marketing, which partners across the state can utilize.

Project Duration

Start Date Mon, 10/05/2020 - 00:00

Original end date Wed, 06/30/2021 - 00:00

Actual end date Wed, 06/30/2021 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $70000.00

Amendments $600.00

Contract total $70600.00

Did project finish within budget? Yes

What was the funding source? Special Revenue (MMP members), Business Developmen

Is this a sole source contract? Yes

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) Promotional Authority was approved for this contract as well.
A single call to action across all economic development partners in the state has never been done before. This will be
the first time the MN Marketing Partnership, in conjunction with the Minnesota Trade Office, Explore MN Tourism,
Business and Community Development at DEED and multiple statewide economic development partners, has a way to measure effectiveness of a statewide campaign. This also marks the first time economic development partners in the
state are willing to come together without concern about “my logo” being on the materials. All materials will feature
generic Minnesota marketing, which partners across the state can utilize.
Collateral -
• 4 videos, with a call to action to visit JoinUsMN.com for a brief overview of why Minnesota.
o 1 - 60-second
o 3 - 30-second
• 4 industry fact sheets to tie to campaign videos.
• 2-3 page MN marketing landing website (JoinUsMN.com) - script content will drive website
• 3 month paid social media/digital marketing campaign – Oct. 1-Dec. 31, 2020

Evaluator Name Christine Pribbernow

Evaluator Email Address Christine.Pribbernow@state.mn.us

Evaluate the contractor's timeliness This project was well-coordinated and efforts were communicated well with regular updates.

Evaluate the contractor's quality This campaign was top-quality and reached targeted markets in the U.S.

Evaluate the contractor's cost The pricing was fair for market value.

Evaluate the contractor's overall performance Excellent execution.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 5 - very satisfied