Agency Housing Finance Agency

Contractor Neka Creative LLC

SWIFT Contract Number 204184

Project Name HHMN Marketing Outreach

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: Minnesota Housing received $128 million in COVID-19 Homeowner Assistance funds from the US Treasury to assist Minnesota homeowners who had fallen behind on their mortgage, taxes, or other related housing costs. The program required an extensive marketing push to let eligible Minnesotans know of the available funds. Neka Creative provided marketing and outreach services for the implementation of the COVID-19 Homeowner Assistance Fund, a program Minnesota Housing called HomeHelpMN.

Project Duration

Start Date Tue, 12/07/2021 - 00:00

Original end date Sat, 12/31/2022 - 00:00

Actual end date Tue, 01/31/2023 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $484000

Amendments {Empty}

Contract total $484000

Did project finish within budget? Yes

What was the funding source? COVID-19 Homeowner Assistance funds from the US Treasury

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Jill Mazullo

Evaluator Email Address Jill.Muzullo@state.mn.us

Evaluate the contractor's timeliness The contractor delivered materials as promised and communicated with Agency program staff regarding material deadlines and the time required to produce them.

Evaluate the contractor's quality The marketing materials were of high quality and the outreach plan reached eligible homeowners across the state. Neka presented a comprehensive outreach strategy and evaluated the results, leading to a decision to put more into media buys and less into a television campaign after seeing early results.

Evaluate the contractor's cost The cost for developing the outreach plan was appropriate for the strategy involved and detailed work plan, and the marketing materials were clean, professional and effective and worth the cost. Media buys are costs out of the contractors control but the mix of media placements was appropriate for the program.

Evaluate the contractor's overall performance Neka Creative delivered excellent materials in a timely manner at a competitive cost. They are a strong partner in both strategy and implementation.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): None

Please rate the overall experience with the contractor 4 - satisfied