Agency Public Safety Dept

Contractor Linnihan Foy Advertising, LLC

SWIFT Contract Number 208420

Project Name Recruitment Ad Campaign Paid Media Buyer

Project Number (if applicable) N/A

Summarize purpose of the contract, including why it was necessary: To provide media buys corresponding to Minnesota State Patrol's Law Enforcement Training Opportunity ("LETO") program and traditional candidate hiring processes during the contract period.

Project Duration

Start Date Mon, 03/07/2022 - 00:00

Original end date Sat, 12/31/2022 - 00:00

Actual end date Fri, 06/30/2023 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $200000

Amendments $23000

Contract total $223000

Did project finish within budget? Yes

What was the funding source? State Funds

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Major Chris Erickson

Evaluator Email Address christopher.erickson@state.mn.us

Evaluate the contractor's timeliness Contractor was timely.

Evaluate the contractor's quality Contractor provided data on media buys. The media buys may have been targeted to specified demographics, but the end result of quality applicants was underwhelming.

Evaluate the contractor's cost Contractor's cost was comparable to other advertising and full-service media firms offering media buyer services.

Evaluate the contractor's overall performance The Contractor performed moderately. There was not much as much engagement as would have been preferred between the Contractor and Minnesota State Patrol leading up to the launch, during ad campaigns, etc.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 3 - neutral