Submission Number: 25968
Submission ID: 80971
Submission UUID: dd227572-a9d6-4858-b493-26d14e5238e1

Created: Wed, 10/25/2023 - 21:26
Completed: Wed, 10/25/2023 - 21:26
Changed: Mon, 10/30/2023 - 19:06

Remote IP address: (unknown)
Submitted by: martiga.lohn
Language: English

Is draft: No

Locked: Yes
Human Services Dept
Twin Cities Public Television (TPT)
232480
Culturally specific public service announcements about Medical Assistance and MinnesotaCare renewals
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The Minnesota Department of Human Services partnered with TPT to create videos (including 15- and 30-second lengths) and finished graphics for eight communities: African American, Native American, Spanish-speaking, Hmong, Somali, Vietnamese, Russian and American Sign Language. The messages focus on the importance of preparing for Medical Assistance and MinnesotaCare renewals, checking your mail for renewal forms, and returning the completed forms. At a critical time in the renewal process, these messages will help raise awareness in communities that experience health disparities, are overrepresented in public health care programs and are at risk of losing coverage.
Project Duration
Mon, 07/10/2023 - 00:00
Sat, 09/30/2023 - 00:00
Sat, 09/30/2023 - 00:00
Yes
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Contract Amounts
$60000
$0
$60000
Yes
State funds appropriated by the 2023 Legislature for the COVID-19 unwinding
Yes
TPT is the only Twin Cities public television service. TPT was able to produce content in six languages with community review of the content during production. With significant experience doing similar work for the Minnesota Department of Health during the COVID-19 pandemic, TPT had the capacity to produce the culturally specific videos and graphics DHS was seeking within a short timeframe.
Martiga Lohn
martiga.lohn@state.mn.us
On time. TPT created the PSAs in just over two months - very fast for a project of this scope and complexity. It took significant teamwork between DHS and TPT, including identifying community partners who were willing to participate in the project.
High. The finished videos and graphics are clear and engaging.
Good value. The videos and graphics will remain relevant for several years.
Very good. TPT was open to collaboration, incorporated feedback, and was available and responsive. The contract was written to allow for collaboration and co-creation of the videos and graphics.
Yes
None
5 - very satisfied