Agency Explore Minnesota Tourism

Contractor STRATEGIC MARKETING & RESEARCH INSIGHTS

SWIFT Contract Number 155972

Project Name EMT RFP PT Traveler Profile

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: Explore Minnesota Tourism (EMT) is partnering with Strategic Marketing & Research Insights, LLC, (SMARInsights) to study travelers who visit the state for leisure, to help inform the organization’s marketing strategies and improve the effectiveness of its efforts to attract more visitors. EMT will use the data and analysis from this study to inform market selection and digital personalization.
In some respects, this will be an update of the prior Traveler Profile Study conducted in 2019. Since then, a number of variables have altered the leisure travel and media landscapes – some potentially more long-term than others – including the pandemic, a volatile economy, and continued political and ideological polarization.
This study includes potential visitors – travelers who have not visited Minnesota but who are open to the experiences it offers – to help identify growth opportunities for EMT.

Project Duration

Start Date Thu, 04/11/2019 - 00:00

Original end date {Empty}

Actual end date Sun, 12/31/2023 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $97500

Amendments $97500

Contract total $195000

Did project finish within budget? Yes

What was the funding source? General fund

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Gretchen Nussbaum

Evaluator Email Address Gretchen.Nussbaum@state.mn.us

Evaluate the contractor's timeliness Report delivery was reasonable and within contract timing, however, sometimes revisions were slow.`

Evaluate the contractor's quality Survey research aspects and comprehensive report were of high quality.

Evaluate the contractor's cost In-line or even below competitors pricing for similar offering.

Evaluate the contractor's overall performance Overall research progress and report were strong and delivered in a professional, timely manner.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 5 - very satisfied