Agency Explore Minnesota Tourism

Contractor STRATEGIC MARKETING & RESEARCH INSIGHTS

SWIFT Contract Number 163883

Project Name EMT RFP Return on Investment

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: Explore Minnesota Tourism (EMT) has partnered with Strategic Marketing & Research Insights (SMARInsights) to measure the effectiveness and return on investment (ROI) of its leisure advertising campaigns.

Project Duration

Start Date Mon, 08/12/2019 - 00:00

Original end date {Empty}

Actual end date Sun, 12/31/2023 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $76750

Amendments $193000

Contract total $269750

Did project finish within budget? Yes

What was the funding source? General Fund

Is this a sole source contract? No

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) {Empty}

Evaluator Name Gretchen Nussbaum

Evaluator Email Address Gretchen.Nussbaum@state.mn.us

Evaluate the contractor's timeliness Research steps and deliverables were timely and within contract period.

Evaluate the contractor's quality High-quality research process and deliverables.

Evaluate the contractor's cost In-line or even less than competitive offerings.

Evaluate the contractor's overall performance Easy to work with, professional vendor.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 5 - very satisfied