Agency Health Department

Contractor Intersection Media LLC

SWIFT Contract Number 210035

Project Name MN Sexual Reproductive Education Program (SRAE)

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: To reach our targeted audience, it is important to display the messages throughout public spaces and in places that many people can see. According to epidemiologic data and grantee location, we were able to determine which areas are in need of promoting healthy youth development, to delay the onset of sexual activity in younger youth. In addition, evidence-informed programs that reach parents of youth 10-19, and adult mentors that interact and/or work with youth, and target accordingly (using the Metro Transit garages & bus/light rail lines). Intersection provided a price quote (attached) that met our budget and covered these advertising needs. This type of partnership addresses the need to reach a broad audience. Additionally, COVID-19 precautions have made physical advertisements more challenging. Due to the presence of advertisements not only inside buses and light rail trains, but on the outside of buses and at public platforms/stations, there’s a possibility to get prevention messages physically in front of groups of people. Intersection is the sole source provider for advertising with Metro Transit. Intersection will also supply reach and impression data based on their market strategy and surveillance.

Project Duration

Start Date Wed, 03/09/2022 - 00:00

Original end date Sat, 12/31/2022 - 00:00

Actual end date Sat, 12/31/2022 - 00:00

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $50000

Amendments {Empty}

Contract total $50000

Did project finish within budget? Yes

What was the funding source? Federal funds

Is this a sole source contract? Yes

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) MDH initially contacted Metro Transit to provide these services. Metro Transit referred us to Intersection Media LLC because it is the sole source provider for advertising with Metro Transit.

Evaluator Name Judy Edwards

Evaluator Email Address judy.edwards@state.mn.us

Evaluate the contractor's timeliness The contractor was very proactive and provided required and/or requested information before established deadlines or before dates requested.

Evaluate the contractor's quality The quality of services were excellent. The ads were spot-on, pleasing and eye-catching.

Evaluate the contractor's cost The contractor's cost was adequate and within our budget.

Evaluate the contractor's overall performance The contract's overall performance was excellent. The contract went above and beyond what was expected and was a great partner.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): Not applicable

Please rate the overall experience with the contractor 5 - very satisfied