Submission Number: 26431
Submission ID: 94866
Submission UUID: 0988aff7-8f6f-4f12-93ff-ba3d640091fe

Created: Tue, 04/16/2024 - 21:14
Completed: Tue, 04/16/2024 - 21:14
Changed: Wed, 04/17/2024 - 12:17

Remote IP address: (unknown)
Submitted by: tina.breitenbach
Language: English

Is draft: No

Locked: Yes
Health Department
NATIONAL WIC ASSOC THE B for NATIONAL WIC CAMPAIGN
155145
National WIC Campaign
155145
This was a contract to for the National WIC Recruitment and Retention Campaign. It includes work done on a national level for digital campaigns (Facebook, social media, google search, emails to prenatal WIC eligible women, display media), also for print campaign (advertisements in magazines, health care providers) and also developed toolkits for outreach.
The original contract was from June 15, 2019- Dec. 31, 2021, and we extended to Dec. 31, 2023.
Project Duration
Sat, 06/15/2019 - 00:00
Fri, 12/31/2021 - 00:00
Sun, 12/31/2023 - 00:00
Yes
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Contract Amounts
$138905.73
$90000.00
$228905.73
Yes
USDA - WIC Program
Yes
This was a national outreach campaign coordinated by the National WIC Association with Meredith Corporation for the state of Minnesota. It included English and Spanish online digital advertising, parent/pregnancy magazine print media, targeted email blasts, health care provider point of care media advertising, a central WIC enrollment website with text to enroll, targeted social media, and a local activation toolkit with printer ready advertisement files and posters.
Tina Breitenbach
tina.breitenbach@state.mn.us
The contractor was timely.
Good quality, good use of various mediums of advertisement and communications.
Marketing and advertising are expensive, overall cost seemed reasonable.
Good overall performance.
Yes
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4 - satisfied