Agency Health Department

Contractor Russell Herder

SWIFT Contract Number 180523

Project Name Diabetes and Heart Health Communications Campaign

Project Number (if applicable) {Empty}

Summarize purpose of the contract, including why it was necessary: From 2022 to 2023, MDH worked with Russell Herder, a marketing firm in Minneapolis, and three community organizations (CLUES, Hue-MAN and Lao Assistance Center of Minnesota) to co-create three individual communications campaigns that help promote heart health and diabetes prevention and management through behavior change, empowerment, and skills building.

The campaign focused on moving individuals through the contemplation and preparation stages of change and supported individuals to take simple steps for small lifestyle changes.

Russell Herder coordinated the projects and helped guide the creative side of the campaign and material development. They provided graphic design and video expertise and worked with MDH and the community organizations to produce culturally relevant and community-driven materials (social media graphics, videos, flyers, etc.). T

Project Duration

Start Date Wed, 07/29/2020 - 00:00

Original end date Fri, 09/29/2023 - 00:00

Actual end date {Empty}

Did project finish on time? Yes

Total billable hours utilized (if applicable) {Empty}

Contract Amounts

Original contract: $139875

Amendments $50817

Contract total $151692

Did project finish within budget? Yes

What was the funding source? CDC 1815-1817

Is this a sole source contract? Yes

If this was a single source contract, explain why the agency determined there was only a single source for the services (if applicable) Russell Herder chosen because of their robust history of co-creation campaigns with community organizations and unique approach to making messaging hyper local. They are a certified B-Corp agency with experience in working with state agencies as well.

Evaluator Name Georgie Kinsman

Evaluator Email Address georgie.kinsman@state.mn.us

Evaluate the contractor's timeliness the contractor was responsive and timely. There were difficult deadlines and often we were pressed for time for the extensive MDH review process, which proved challenging at times. However, RH was understanding and tried their best to accommodate our process.

Evaluate the contractor's quality High quality project management and design of materials. We had some challenges in clarifying roles and responsibilities because this was a new way of working with both local community partners and MDH, but the contractor did their best to keep everyone on track and share progress.

Evaluate the contractor's cost Cost was highly reasonable for the scope of work.

Evaluate the contractor's overall performance Overall, contractor's performance was good.

Would you engage the contractor's services again? Yes

Describe any negative action taken during the duration of this contract (i.e., termination, pursuit of suspension, etc.): {Empty}

Please rate the overall experience with the contractor 4 - satisfied